Real Estate — Buyer's & Seller's Guides
Built for the listing appointment.
The guide you hand a seller before they pick an agent. Built by the designer who produced them in-house for a top 1% California team.
A listing appointment is a comparison you sit through in person. The agent with a guide walks in with the process already answered on paper — and at FAM Realty Group, where I ran design for four years, no agent walked in without one.
Who it is for — pick yours
The bigger team brought a document that made the process feel handled. The guide's job is to do that for you: your sales, your process, your numbers, structured so the seller stops comparing on size.
It is everyone's. A custom guide is the cheapest visible difference in the room — the FAM guides below were built to beat exactly that template, from inside the industry.
Handled at the layout level: name, photo, and contact live in one place per spread, so a new agent's version takes minutes. That rule came from serving a whole team, not a single agent.
What it costs
Published, not quoted on request.
Priced by page count, same table as the main guide service — this page exists because real estate is where these guides earn hardest.
4 – 6 pages
$170
Turnaround2 business days
- Print-ready PDF with bleed and crop marks
- Source files: packaged InDesign or Illustrator
- Revisions until the document is right, not a capped number
Your logo, fonts, and brand colors. If the brand does not exist yet, that is a separate conversation and I will put a proposal together after a call.
Proof
Open the real ones.
Every card opens full-size — big enough to actually read.
Before you ask
The questions that come up.
If yours is not here, send it and you get a straight answer in writing.
Ask about your projectFour years producing this exact collateral in-house at FAM Realty Group, a top 1% California group under eXp Realty. The seller's and buyer's guides below are that work, and the 2024, 2025, and 2026 pieces show the run continuing.
Send the brand guidelines, required disclosures, and logos, and the guide is built inside them. Fair housing and state disclosure requirements are yours to specify — I place exactly what you supply rather than guessing at your state.
A 16 to 24 page guide runs ten to twelve business days. If your appointment is sooner, say so at the brief and you get an honest yes or no before paying anything.
This is one room of the real estate work — the industry page holds all of it.
All real estate workSend the guide you hand out now
Email your current guide, or the template your brokerage gives you, and I will tell you what a version that wins the room would cost. Written reply within one business day.
Or email me directly at [email protected] or [email protected]
What are you trying to get done?
Pick the closest one. The work shows up here.