Annual Report Design
A year of work, made readable.
The document your donors, members, and board actually read. A year made legible, priced by page count, with the source files yours.
An annual report has two readers who want opposite things. One wants the headline figure and nothing else. The other wants the footnote. A report that serves only one of them fails, and the layout is what decides whether it can serve both.
Who it is for — pick yours
That is the normal starting point. Send the pile; structure is my job - what leads, what supports, what becomes a chart, what gets cut. You approve the storyline before layout starts.
Readers give a report minutes, not an evening. We build for the skimmer first - numbers pulled out, headlines that carry the story on their own - and the deep reader still gets every footnote.
Strong numbers deserve typography that makes them land. The Exness spread below is that job - charts designed in the layout, not pasted in from a spreadsheet.
What it costs
Published, not quoted on request.
No content question on this one. Clients always supply the text for a report, and the brand assets usually exist already, so charging for either would be inventing work.
16 – 24 pages
$450
- Print-ready PDF with bleed and crop marks
- Source files: packaged InDesign or Illustrator
- Revisions until the document is right, not a capped number
Proof
Open the real ones.
Every card opens the actual document — cover, inside spreads, back. Arrow through them; each caption says what that spread is doing.
Before you ask
The questions that come up.
If yours is not here, send it and you get a straight answer in writing.
Ask about your projectYes, and rebuilding them is usually the right call. Charts pasted from a spreadsheet carry the spreadsheet's defaults, which are built for analysis rather than for a reader who has fifteen seconds. Send the underlying numbers rather than the images.
The published price is the price, and it is already well below what a studio charges for this work. What I can do is scope it down honestly: a shorter report done properly beats a long one done cheaply.
A 40 to 60 page report runs several weeks in layout alone, and that clock starts when the content is final rather than when you commission it. Late text is the single most common reason a report misses its date.
Not the right one? Documents that get you taken seriously covers everything in editorial design.
All editorial designSend me last year's report
I will tell you what I would change, what it would cost, and whether the page count you are planning is right. No charge and a written reply within one business day.
Or email me directly at [email protected] or [email protected]
What are you trying to get done?
Pick the closest one. The work shows up here.