For a site somebody else built.

Every website I build includes complete SEO in the build price, so this page exists for one buyer: somebody whose site was built by somebody else. If I am building your site you do not need this and you will not be charged for it.

1. 01The free audit

   Before any money moves, I crawl the site and read it the way Google does: what is indexed, what is broken, what is thin, what competes with itself. If the site was built badly enough that a rebuild beats a retainer, I say that instead.

   You get: A written findings list — yours to keep, hire me or not

2. 02Keyword mapping

   One keyword, one URL. Every page gets a target it can actually win, and no two pages fight each other for the same search. This map is the contract for everything that follows — content, links, and reporting all trace back to it.

   You get: A keyword-to-URL map covering every page that matters

3. 03Technical fixes

   Canonicals, redirects, the sitemap, indexing coverage, and Core Web Vitals. The unglamorous layer that decides whether the rest of the work counts — a page Google cannot crawl cleanly cannot rank, whatever its content says.

   You get: A before-and-after of every technical issue closed

4. 04On-page work

   Titles, headings, internal links, and the content itself, aligned to the keyword map page by page. Buyers and crawlers read the same words, so this is written for the buyer first — rankings follow readers, not the other way around.

   You get: Rewritten pages, shipped and tracked against their targets

5. 05Schema

   JSON-LD that tells machines exactly what the words already tell people — who the business is, what it sells, what it costs, what questions it answers. Consistent entity data across every page, because inconsistency is what breaks trust with crawlers.

   You get: Validated structured data on every page that earns it

6. 06Google Business Profile

   For a local business, the map pack is the front door. Setup or rescue, categories, services, photos, the review rhythm, and posts that keep the profile alive — the owner-view screenshots below are this step, measured.

   You get: A managed profile with its numbers reported monthly

7. 07AEO and GEO

   Answer engines are the new front page: ChatGPT, Perplexity, and Google's AI answers cite pages that state facts cleanly. Answer blocks, question headings, and quotable structure make your pages the ones worth citing.

   You get: Pages structured to be cited, not just ranked

8. 08Report, then repeat

   Every month closes with numbers a non-specialist can read: what moved, what was done, what is next. No minimum term holds you — the report has to justify the next month on its own.

   You get: A monthly report in plain language, tied to the map

01What does the free audit include?

A written list of what is wrong and what it is costing you, ordered by what would move first. You keep it whether or not you hire me. If the honest answer is that your site is fine and the problem is elsewhere, that is what it will say.

02How long before anything happens?

Technical fixes can show up in weeks. Anything competitive takes months, and anyone promising otherwise is either lying or planning to buy links. There is no minimum term precisely because I would rather you could leave than be locked in while waiting.

03What are GEO and AEO?

Getting quoted by ChatGPT, Claude, Perplexity, and Google's AI answers rather than only ranking in the blue links. It needs different structure from classic SEO, and it is included at no extra charge because it is increasingly where the click gets decided.

04Is Google Business Profile included?

Yes, setup and ongoing posts, in the same rate. For a business serving a physical area that is often the highest-return piece of the whole job, so putting it behind an add-on would be strange.