Buyer's & Seller's Guide Design
The guide that wins the listing appointment.
The guide an agent hands over at the appointment, built so every team member gets a branded version in minutes. Print-ready, source files yours.
I spent four years as Head of Graphic Design at FAM Realty Group, a top 1% California group under eXp Realty, producing exactly these. Not as a client project with a brief and a deadline, but as the person an agent walked over to when they had an appointment in two hours.
Who it is for — pick yours
You are competing with agents who bring one. A guide says somebody prepared for this meeting - the layout keeps them reading while you talk, and it stays in the room after you leave.
The layout puts the agent's name, photo, and contact in one place per spread, so a new agent version takes minutes instead of a redesign. That is how the FAM guides below work, because a top 1% California team demanded it.
So is every competitor's, and sellers notice. A custom guide with your own sales, your own team, and your own voice separates you from the agent who brought the corporate PDF.
What it costs
Published, not quoted on request.
Priced above a company profile at the same page count, and that is deliberate: a guide carries more design per page. Charts, timelines, checklists, and comparison tables all take longer than body copy in two columns.
4 – 6 pages
$170
Turnaround2 business days
- Print-ready PDF with bleed and crop marks
- Source files: packaged InDesign or Illustrator
- Revisions until the document is right, not a capped number
Your logo, fonts, and brand colors. If the brand does not exist yet, that is a separate conversation and I will put a proposal together after a call.
Work out your exact priceProof
Open the real ones.
Every card opens the actual document — cover, inside spreads, back. Arrow through them; each caption says what that spread is doing.
Before you ask
The questions that come up.
If yours is not here, send it and you get a straight answer in writing.
Ask about your projectYes, and this is the part most guides get wrong. The layout is built so the agent's name, photo, and contact details sit in one place per spread, which means a new agent version takes minutes rather than a redesign.
Four years producing this exact collateral for a California group, so yes for the document. I do not write market commentary or quote local statistics, because those change and are not mine to state. You supply the numbers, I make them readable.
Both from one layout. Agents print a handful for appointments and email the rest, and a guide that only works one way ends up getting rebuilt.
Send me the brand guidelines and any required disclosures and logos, and the guide is built inside them. Fair housing and brokerage disclosure requirements are yours to specify, and I will place exactly what you give me.
Not the right one? Documents that get you taken seriously covers everything in editorial design.
All editorial designSend me the guide you hand out now
Or the one your brokerage supplies. I will tell you what is working, what is not, and what a version built around you would cost. No charge and a written reply within one business day.
Or email me directly at [email protected] or [email protected]
What are you trying to get done?
Pick the closest one. The work shows up here.