Blog & Updates

Websites & SEO.

Custom builds against WordPress, Core Web Vitals, schema, GEO and AEO. The technical work that decides whether anyone finds the site at all.

Aug 6, 2026 · 3 min
Core Web Vitals: three numbers that decide if your site feels slow
LCP, INP, and CLS in plain terms. What each one measures, what a passing score is, and the fixes that move them most on a small business site.
Jul 30, 2026 · 3 min
GEO and AEO, explained without the hype
Generative and answer engine optimization do not replace SEO. They are structural habits that make a page quotable by ChatGPT, Claude, Perplexity, and AI Overviews.
Jul 16, 2026 · 3 min
WordPress or custom-coded: the five-year cost
WordPress is cheaper to start and more expensive to keep. Here is what each option costs across five years, and the cases where WordPress is still the right call.